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Funeral Directors
As long as there are people there will be undertakers there
is no escaping the fact that people die and need to be buried.
By Artemis Gouros
In the early 20th century, funeral directors or rather, undertakers,
were not highly regarded in Australia. The only press attention they
received was limited to coverage of ceremonial funerals or periodic
criticisms regarding costs. In the years following WWI, Australian undertakers
quietly metamorphosed into funeral directors and developed a professional
organisation. Despite this, Australians did not exhibit any interest
in funeral directors beyond the necessary, such as when a family member
died, until the 1960s. In the 1970s, funeral directors were
criticised by the media for overcharging. The industry changed
again after 1980, remodelling itself, abandoning American practices
and forming its own identity.
History
There has never really been a comprehensive historical study of undertakers.
Family run funeral homes put their histories on the internet but the
origins of the profession have not been researched, the assumption being
that the equation is simple; death necessitates a means of disposing
of the body. A little investigation will show that it is not that simple.
Different cultures throughout the centuries have dealt with death in
many different ways usually dictated by religious practices. Other factors
that influence funerary practices are cultural and economic. In a society
such as Australia it is amazing to see how not only funeral directors
but also cemeteries are equipped to deal with the special needs of virtually
any faith.

Some cultures dictate that enormous amounts of money be spent on lavish
funerals and ornate crypts, others dont allow cremation. According
to anthropologists, humans worldwide are alike in their instinctive
aversion to corpses and unconsciously or openly stigmatise those whose
job it is to deal physically with them. This reflexive distaste may
help to explain why the funeral industry has seen so much criticism
and condemnation in the press in recent years. We are a death denying
society so naturally we are inclined look askance at the people who
profit from handling corpses.
Urban Business
Are funerals an urban business? The commercialisation of what was once
a primarily religious ritual? If so, funeral companies therefore shape
an important aspect of culture and society. They support, represent
and transform cultural practices. An example of this is the viewing
of the body, you rarely find a deceased person laid out in their living
room for viewing as they were not so long ago. Nor do family members
wash, dress or lay the body out themselves anymore. Somewhere along
the way these jobs were passed to the funeral directors and became part
of their service. It is a direct result of death moving away from the
home, nowadays the majority of deaths occur in a hospital. We are no
longer close to death and this cultural shift has naturally been reflected
and supported by funeral directors.
In Australia there are scores of family run funeral homes that have
existed for decades. There are now also many corporate owned funeral
directors. It is not surprising that the death care industry has marched
along and kept up with the times, whether corporate owned or privately
run, they supply a necessary service. The pre-paid funeral option is
one that people especially love to criticise. I challenge anyone, however,
to find fault with a system where a person can pay for tomorrows
funeral at todays prices, be guaranteed a service and not lose
money on their investment. It is foolproof, responsible and definitely
not a new concept. The Ancient Romans were fond of the pre-paid funeral
and contributed throughout their lives to a fund to ensure they were
laid to rest properly. Although their motivation was primarily religious
and ours is more social, it is the same thing. People need to be buried
and they have always been prepared to pay for it.
Rather than bemoaning the high cost of burial, why dont we make
it easier for people to pay for what suits them? Realistically everyone
is allowed to shop around and purchase the funeral that they can afford.
We should encourage people to not be cowed by social pressures into
choosing coffins and services out of their price range. It is illogical
to blame a service provider for charging too much when they offer a
range of prices to suit everyone. It is up to the individual, some people
may want to purchase an elaborate funeral. This does not mean that everybody
should feel obliged to spend a fortune especially if they are unable.
People should take responsibility for themselves, when setting out their
funeral requirements in their Will a person can ensure they have left
sufficient funds or choose something that their family can afford. For
people on fixed incomes who cannot afford to pre-pay or to bury their
families there could be a government provided funeral. Why not? There
is government assisted living and healthcare so why not assisted burial?
Education
The Department of Fair Trading and the Department of Health are two
major State Government bodies that oversee the funeral trade. The Department
of Fair Trading says that funeral directors are free to set their own
costs however they must not make misleading claims or use unfair sales
tactics. It is true that the industry is self regulated and that funeral
directors do not need formal qualifications to operate in NSW. However,
the Australian Funeral Directors Association (AFDA) and the Funeral
Directors Association of NSW both conduct training courses as do large
private companies such as SCI Australia, owner of both White Lady Funerals
and Simplicity Funerals.
There is now a TAFE course in mortuary practices for the first time
in Australia, introduced in October 2001 at the Southbank Institute
in QLD. The course relates to the skills and requirements required for
working as a mortuary assistant within the public or private health
care industry Australia wide. There is no denying that the funeral industry
has changed dramatically in the last hundred years but then, so has
the world. Whether a funeral is supplied by a small family run business
or a corporate owned chain, the services available are the same and
the choice relating to price is ultimately up to the purchaser.
| CONTACTS |
For more information regarding funeral directors please contact:
Australian Funeral Directors Association (AFDA)
Level 1, 700 High Street,
Kew East VIC 3102 AUSTRALIA
Phone: (03) 9859 9966
Fax: (03) 9819 7390
www.afda.org.au
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